For Education.

Smartys English Academy

SEA uses the Callan Method (or the New Direct Method as it is also known) as one of the key components of its General English Course. This method focuses on developing the skills of listening and speaking. There is also emphasis on building vocabulary and honing pronunciation. The method was developed in the UK and the Callan school is one of the largest schools in London with 1700 – 2200 students.


Two of the key concepts of the Callan Method are speed and repetition. Speed is important as it ensures that students have to listen more attentively to the teacher and makes it harder for the student to translate back into their own language thus assisting students in thinking in English which is crucial for fluency. Repetition is vital to enforce what has been learnt and to enable students to commit new vocabulary to memory.


The results of the Callan Method are impressive. The slogan of the Callan Method Organization is “English in a Quarter of the Time.” This claim was based on research done of study times for students of different schools to prepare for the Cambridge Preliminary English Test. Not only does the method allow students to learn quickly it also enhances accuracy. The Callan method claims an average 95% pass rate for the Cambridge First Certificate compared to a 70% international average.


Many large international companies, such as IBM, HONEYWELL, FIAT, OLIVETTI, PHILLIPS etc, are also using the Callan Method for teaching their employees English.


To see a demonstration of a Callan Method lesson or for more information on the method please contact us.

Managing Director, Academic Director,

Sunny Love, M.A. (English), D.B.A., TESOL, PELT, TEFL | Tel : +66 (0) 87 039 9110

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